The Illusion of Thinking: A Critical Review
Exploring the gap between pattern matching and true reasoning in LLMs
Creating magical experiences at the intersection of frontier AI, design, and human creativity
We believe AI's potential is trapped in linear text interfaces. We live and breathe AI—using it to enhance every aspect of our work—and we know the future isn't longer conversations, it's purposeful tools that actually fit into how people work and create.
We're building a collection of AI-powered applications—each crafted with a clear purpose and deep focus. No overwhelming choices. No endless prompts. Just powerful tools that feel as natural as they are advanced. We use frontier AI models and architecture but hide the complexity, because the best technology should disappear into the experience.
Our research lives in the real world. We experiment relentlessly, documenting what actually works: the prompts that unlock new capabilities, the workflows that 100x productivity, the unexpected ways AI can augment human creativity. We share everything we learn because we believe the future of AI isn't locked in labs—it's in the hands of creators, writers, and builders like you.
We also partner with forward-thinking teams to bring this same philosophy to their work. We've helped companies discover what AI can actually do for them beyond the obvious, trained teams on workflows that stick, and built custom solutions that feel intuitive yet transformative.
We're here to build the tools and share the knowledge that unlock AI's true potential for human creativity and productivity.
Dynamic writing tool with live tone, style, and voice adjustments
AI-powered mood board creator that understands your aesthetic vision
AI workspace that adapts to your productivity patterns in real-time
Exploring the gap between pattern matching and true reasoning in LLMs
How machine learning can create interfaces that evolve with user behavior
Designing systems where humans and AI work as creative partners
Understanding collective intelligence in distributed AI architectures